Copywriter
CreativeYou write the words that sell things — ads, websites, emails, product descriptions, and social media posts. You'll craft headlines, agonize over subject lines, and A/B test everything until the data tells you the version you hated actually wins. Everyone thinks writing is easy until they need 50 words that make someone click 'Buy Now.'
Salary Range
Low
$40k
Median
$63k
High
$100k
10-Year Growth
average
US Workers
140K
Education
Bachelor's in English, Marketing, or Communications (or strong portfolio)
Environment
remote
Tools & Technical Skills
- ▸SEO copywriting and keyword research
- ▸Content management systems (WordPress, Contentful)
- ▸Email marketing platforms (Mailchimp, Klaviyo, HubSpot)
- ▸A/B testing for headlines and CTAs
- ▸Brand voice development and style guides
- ▸Social media copywriting across platforms
People & Mindset Skills
- ▸Creativity with constraints
- ▸Deadline management
- ▸Adaptability to brand voices
- ▸Persuasion through words
- ▸Attention to detail
Learn the skills
Courses and certifications to get you job-ready
SEO copywriting and keyword research
Content management systems (WordPress, Contentful)
Email marketing platforms (Mailchimp, Klaviyo, HubSpot)
Social media copywriting across platforms
What you'll actually do
- 01Write headlines, taglines, and CTAs that need to be clever, clear, and under 10 words
- 02Produce website copy that makes boring products sound exciting without lying
- 03Craft email subject lines and watch open rates like a hawk watches field mice
- 04Adapt brand voice across channels — formal for LinkedIn, unhinged for Twitter, wholesome for email
- 05Sit through feedback sessions where 'it just needs more energy' is the only direction you get
- 06Fight for good copy against stakeholders who want to cram 17 bullet points into a hero banner
Related Shifts
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