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Public Relations Specialist
Business & FinanceYou spin bad news into 'opportunities for growth' and make boring companies sound interesting. You'll write press releases nobody reads, pitch stories to journalists who've already stopped listening, and manage social media crises where the CEO tweeted something at midnight they definitely shouldn't have.
Salary Range
Low
$40k
Median
$63k
High
$100k
10-Year Growth
faster than average
US Workers
279K
Education
Bachelor's in Communications, PR, or Journalism
Environment
indoor
Tools & Technical Skills
- ▸Press release and media pitch writing
- ▸Media monitoring tools (Meltwater, Cision, Muck Rack)
- ▸Social media management platforms (Hootsuite, Sprout Social)
- ▸Crisis communication protocols
- ▸Analytics and sentiment analysis
- ▸AP style writing
People & Mindset Skills
- ▸Storytelling ability
- ▸Relationship building with journalists
- ▸Composure during crises
- ▸Persuasion
- ▸Creativity
- ▸Written communication
Learn the skills
Courses and certifications to get you job-ready
Social media management platforms (Hootsuite, Sprout Social)
What you'll actually do
- 01Write press releases that make quarterly earnings sound like a moon landing
- 02Pitch story ideas to journalists who get 500 pitches a day and read maybe 3
- 03Monitor media coverage and social media for brand mentions that might ruin your afternoon
- 04Draft talking points for executives who will go off-script within 30 seconds
- 05Manage crisis communications when the company does something the internet doesn't like
- 06Maintain relationships with reporters who only call you back when they need something
Related Shifts
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