Marketing Specialist

You'll write social media posts, send email campaigns, analyze which ads actually worked, and explain to your boss why you can't just 'make something go viral.' Half your day is creative — writing copy, designing graphics, planning content calendars. The other half is spreadsheets and dashboards proving that what you did was worth the money. It's the rare job where you need both a creative brain and a numbers brain.

Learn the skills

Courses and certifications to get you job-ready

What you'll actually do

• 01Plan and schedule social media content across platforms
• 02Write email campaigns and measure open/click rates
• 03Stare at Google Analytics dashboards until the numbers tell you a story (or you hallucinate one)
• 04Create or brief designers on graphics for ads and content
• 05Manage paid ad budgets on Google, Meta, and LinkedIn
• 06Research competitors and industry trends
• 07Attend meetings where everyone has opinions about the font choice

Career Path

Where this role sits in the bigger picture — and where it can take you.