Marketing Manager

You'll own the marketing strategy, manage the team, control the budget, and take the heat when the campaign underperforms. You're the one deciding where to spend $50K — on influencers, Google Ads, a billboard, or that podcast sponsorship your CEO keeps pushing. Half leadership, half strategy, half firefighting. Yes, that's three halves. That's marketing management.

Learn the skills

Courses and certifications to get you job-ready

What you'll actually do

• 01Develop marketing strategies and annual campaign plans
• 02Manage and mentor a team of specialists and coordinators
• 03Set and track marketing budgets across channels
• 04Review campaign analytics and report ROI to leadership
• 05Coordinate with sales, product, and design teams
• 06Approve creative assets, copy, and brand messaging
• 07Explain to the CEO that no, we can't just 'make it go viral'

Career Path

Where this role sits in the bigger picture — and where it can take you.