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Director of Marketing
MarketingYou set the marketing strategy for the company and lead the team that executes it. You report to the VP or CMO, manage multiple managers, and own a budget that makes people nervous when you explain where it went. You're as much a politician as a marketer — aligning sales, product, and executive teams around a strategy that everyone has an opinion about. The decisions you make are visible to the entire company.
Salary Range
Low
$110k
Median
$155k
High
$200k
10-Year Growth
8%
US Workers
80K
Education
Bachelor's in marketing or business + MBA preferred + 8-12 years experience
Environment
indoor
Tools & Technical Skills
- ▸Marketing strategy development
- ▸Multi-channel budget management
- ▸Agency & vendor management
- ▸Executive reporting & dashboarding
- ▸Brand strategy & positioning
- ▸Go-to-market planning
- ▸Team management & organizational design
People & Mindset Skills
- ▸Executive leadership
- ▸Strategic thinking
- ▸Communication
- ▸Stakeholder alignment
- ▸Decision-making
- ▸Negotiation
- ▸Cross-functional collaboration
Learn the skills
Courses and certifications to get you job-ready
Marketing strategy development
What you'll actually do
- 01Set annual marketing strategy, budgets, and OKRs across all channels
- 02Manage a team of marketing managers and specialists
- 03Present campaign results and strategic recommendations to the executive team
- 04Align marketing initiatives with sales targets and product launches
- 05Negotiate agency and vendor contracts for creative, media, and events
- 06Make budget decisions that someone will second-guess regardless of the outcome
Related Shifts
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