Influencer Marketing Manager

You manage relationships between brands and social media influencers, which means your job is to pay people with large followings to promote products in ways that feel 'authentic' — a word that has lost all meaning in marketing. You'll negotiate rates, review content, track ROI, and explain to executives why a 22-year-old with a ring light is a better marketing investment than a billboard.

Learn the skills

Courses and certifications to get you job-ready

What you'll actually do

• 01Identify and vet influencers whose audience demographics match the brand — not just follower count, but actual engagement
• 02Negotiate contracts, rates, and deliverables with influencers and their managers who think a single Instagram story is worth $10K
• 03Review sponsored content before it goes live to ensure brand guidelines are followed and FTC disclosures are included
• 04Track campaign performance using metrics that prove ROI to executives who are skeptical about paying strangers on the internet
• 05Manage relationships with 20-50 influencers who all have different communication styles, content schedules, and ego levels
• 06Stay current on platform algorithm changes, trending formats, and emerging creators because what worked last month is irrelevant now