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SEO Specialist

Marketing

You manipulate search engine rankings — legally — by optimizing website content, building backlinks, and obsessing over keywords that change value faster than cryptocurrency. Google's algorithm updates can destroy your work overnight, your clients expect page-one rankings by next month, and every conference you attend has someone selling a 'guaranteed #1 ranking' snake oil.

Salary Range

Low

$40k

Median

$62k

High

$95k

10-Year Growth

faster than average

US Workers

80K

Education

No formal requirement — Google Analytics certification + demonstrable results

Environment

remote

Tools & Technical Skills

  • ▸SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)
  • ▸Google Search Console and Google Analytics 4
  • ▸Technical SEO (site speed, schema markup, crawlability)
  • ▸Keyword research and content strategy
  • ▸Link building and digital PR
  • ▸HTML, CSS, and JavaScript fundamentals for SEO

People & Mindset Skills

  • ▸Analytical thinking
  • ▸Adaptability to algorithm changes
  • ▸Written communication
  • ▸Patience with long-term results
  • ▸Collaboration with content and dev teams

Learn the skills

Courses and certifications to get you job-ready

SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)

CGoogle Digital Marketing & E-commerce Certificate (Google)$49/mo

Technical SEO (site speed, schema markup, crawlability)

CGoogle Digital Marketing & E-commerce Certificate (Google)$49/mo

Keyword research and content strategy

CMeta Social Media Marketing Professional Certificate (Meta)$49/mo

HTML, CSS, and JavaScript fundamentals for SEO

CGoogle Digital Marketing & E-commerce Certificate (Google)$49/moCMeta Front-End Developer Professional Certificate (Meta)$49/mo
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What you'll actually do

  • 01Research keywords and optimize content for search engines that change their algorithm just to spite you
  • 02Audit websites for technical SEO issues that sound made up — canonical tags, hreflang attributes, crawl budget
  • 03Build backlinks through outreach that feels like cold-calling but with more rejection
  • 04Monitor ranking changes and explain to clients why they dropped 5 positions overnight
  • 05Analyze competitor strategies and figure out what they're doing that you aren't
  • 06Stay current on Google algorithm updates that can undo months of optimization in a single day

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